Introduction to the Music Industry
Southern Edition
Table of Contents
Chapter 1: A Short History of the Music Business
Chapter 2: The Artist's Team
Chapter 3: Traditional Marketing
Chapter 4: Digital Marketing
Chapter 5: Songwriting and Copyright
Chapter 6: The Recording Industry
Chapter 7: Publishing
Chapter 8: Live Performance
Chapter 9: The Music Business Today
Chapter 10: Music and Entertainment - Varies depending on the edition:
in the South
on the West Coast
Interviews
Ariel Hyatt - Marketing Mavin
Randy Chertkow - DIY musician survival
Katie Carlson - Creative Director, WALK THE MOON
Rick Kinney: Fort Wayne's Clyde Theatre
Troye Kinnett: Pianist for John Mellencamp
Timothy Hays: Chicago's music scene and touring
Todd Mouton: Lafayette, Louisiana arts promoter
T.J Müller: Traditional jazz in St. Louis
Brandon Meeks: Jazz, hip-hop, and social media